Coursework
The work presented here showcases some of my coursework completed during my undergraduate studies at Jacksonville State University.
HGA: 19th Anniversary Press Release
I developed a press release for the Heart Gallery of Alabama in celebration of its 19th anniversary. The press release highlighted the organization’s mission to connect children in foster care with loving adoptive families, while also commemorating nearly two decades of advocacy, awareness, and impact across Alabama.
COM 340: Public Relations Writing
HGA: Campaign PSA Package
For a class project, I created a three-piece public service announcement (PSA) campaign for the Heart Gallery of Alabama, aimed at raising awareness about children in foster care and promoting adoption. The package included: 60-second Commercial PSA, and 30-second Radio PSA, 30-second Digital PSA.
UA: Campaign Broacher
As part of a class assignment, I designed a promotional brochure for Under Armour that showcased the brand’s history, core values, and latest product innovations.
HGA: Nonprofit Newsletter Design
I designed and developed a comprehensive newsletter for Heart Gallery Alabama, a nonprofit organization dedicated to connecting youth in foster care with caring adults. The newsletter aimed to inform, engage, and inspire readers to support the organization’s mission.
Social Media Campaign: Jacksonville State University Transfer Enrollment Promotion
As part of a targeted digital marketing initiative, I developed a Facebook post aimed at increasing school transfer enrollment for Jacksonville State University. My approach was informed by audience research, which revealed that both prospective students and their parents frequently engage with university related content on Facebook.
COM 304: Introduction to Advertising
Situational Crisis Communication Analysis
I conducted an in-depth analysis of Johnson & Johnson’s response to the 1982 Tylenol tampering crisis. The analysis incldued research, key action explanation, and outcome evaluation.
COM 330: Introduction to Public Relations
COM 400: Public Relations and Advertising Case Studies
Mattel’s Ethical and Legal Conduct
In this case study, I conducted a case study on Mattel, analyzing the company’s current ethical standards and legal practices. I gave my perscpectives on change and personal analysis on how Mattel could strengthen its ehtical public image.
Allstate Insurance – Commercial Script & Communication Theory Analysis
For this project, I wrote a commercial script for Allstate Insurance that incorporated key principles from communication theory, specifically Agenda Setting and Framing. The script was designed to position Allstate as a trusted, proactive choice for insurance. I also conducted a comparative analysis of competing insurance commercials (GEICO & Progressive), evaluating how each brand uses messaging strategies to position themselves in the market.
COM 358: Communication Theory
Campaign Plan Book
I served as the Public Relations Strategist. I was responsible for the measurement and evaluation strategy, worked alongside the Project Manager to ensure measurement is accounted for in all objectives, and assisted the Media Director with media planning and tracking trends as needed for my team.
In COM 440: Campaign Management. We created a campaign to increase Student Awareness for our client 2nd Chance, Inc.