https://www.rafaelportis.com/blog-1-1 daily 0.75 2025-12-08 https://www.rafaelportis.com/blog-1-1/als-ice-bucket-challenge-3ez4f monthly 0.5 2025-12-08 https://images.squarespace-cdn.com/content/v1/68bee840d894ed3bbe740296/1762899553346-VAH6ZXZME8GTBZI3O4DT/Doing_the_ALS_Ice_Bucket_Challenge_%2814927191426%29+%281%29.jpg Blogs - ALS Ice Bucket Challenge Explained: A Viral PR Success and Where It Is Today Summer 2014, a simple online challenge went viral. It totally changed public awareness for Amyotrophic Lateral Sclerosis, also known as ALS. Lou Gehrig's disease is its other name. The ALS Ice Bucket Challenge asked people to pour ice water on their heads. Participants then gave money for ALS research. Next, they nominated friends or family to try it too. This campaign grew from the ground up. The ALS Association gave it major reach as it turned into one of history's biggest public relations successes. Here you’ll learn about its start. We break down its strategy and how it unfolded. You will see the results. We also look at its long-term PR effects. You can use these lessons for your own campaigns. https://images.squarespace-cdn.com/content/v1/68bee840d894ed3bbe740296/ab87fc5c-b82e-4798-935a-3097938cd523/OIP.webp Blogs - ALS Ice Bucket Challenge Explained: A Viral PR Success and Where It Is Today - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68bee840d894ed3bbe740296/8a7099e8-c9cd-4de0-a377-f75f5872cd6e/ice-bucket-challenge-4917fd4aed73bb35.jpg Blogs - ALS Ice Bucket Challenge Explained: A Viral PR Success and Where It Is Today - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rafaelportis.com/blog-1-1/history-of-public-relations-pmypw monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/68bee840d894ed3bbe740296/c3eb9638-0cb4-44f7-b9c6-dfc97c59d8b2/OIP+%283%29.webp Blogs - History of Public Relations: Evolution, Innovations, and the State in 2025  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68bee840d894ed3bbe740296/8d2f29e4-ed9d-4801-84cb-67b1c758bdfd/1750-61769.jpg Blogs - History of Public Relations: Evolution, Innovations, and the State in 2025  PR is no longer the same as it used to be as a means of controlling the perception of people, but an elaborate industry with data-driven applications to control how the brands relate to their audiences. The history of PR dates to the early 20th century; It began with publicity stunts, yet now it is something much more professional. Some of the key figures, such as Ivy Lee and Edward Bernays, were significant. Ivy Lee, who began setting ethical standards, came up with the Declaration of Principles in 1906 which demanded transparency and correct information from the press. Edward Bernays had bought psychological principles in PR, which he referred to as the engineering of consent and employed techniques of propaganda in World War I and on corporate clients such as Lucky Strike cigarettes. PR became a real profession particularly after World War II, as the century advanced. The fact that trade associations, industry magazines and global PR firms had raised it meant that there was more organization in things. PR gained an important place in the United States in assisting companies' development and overcoming a crisis, they became thoughtful and less flashy, they included strategic communication. First, they would understand the audience, craft a message that aligns with the brands' values, choose the right channels, come up with the timing to increase impact, and lastly measure the results and adjust strategies if needed. 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